Social network Facebook has introduced hashtags, allowing users to click and see what their friends think about trending topics.
Facebook said that it will begin to roll out the feature on its social network, making it easier for users and advertisers to find hot spots of user activity around specific events or topics.
The hashtag, which appears as the # symbol and was first popularised on Twitter.It enables users to follow specific topics of conversation within a social network’s ever-changing stream of user comments.
Facebook users will now be able to group comments on the same topic by typing the hashtag alongside a keyword — such as #election — at the end of a post.
The hashtag has proven to be a handy system for social networking users to join online conversations as events unfold in real-time, such as political debates, television shows and sports. And it provides an easy way for advertisers to reach a particular audience.
“Between 88 and 100 million Americans log onto Facebook every night during prime time TV hours, which represents a significant opportunity for broadcasters, advertisers and our other partners,” Justin Osofsky, director, platform partnerships and operations at Facebook, said in a blog post. A recent episode of the Game of Thrones series on HBO generated 1.5 million mentions on Facebook, he said.
Until now, however, Facebook said in a separate blog post, its service lacked a “simple way to see the larger view of what’s happening or what people are talking about.”
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